We created a series of videos for App4, making complex quick-order technology easy to understand while enhancing their brand identity.
The process
Defining the concept
We worked closely with the App4 team to get a clear idea of what was needed. The plan? To produce three videos: two focused on their quick-order tech and one featuring a customer testimonial, all designed to highlight their service clearly and simply.
On location
We filmed at one of their client’s venues, The Book Café in Derby, using the space to set the scene for a promotional video that App4 and the café could share.
Clarifying the message
Previous campaigns had created some confusion about what App4 offers. Our videos made it crystal clear—they’re all about delivering quick-order tech and terminals, not a delivery service.
Our work
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